ERIC Number: EJ224803
Record Type: Journal
Publication Date: 1980-Feb
Reference Count: N/A
The Development of an Instructional Model for a Basic Marketing Course, Using Jerome S. Bruner's Theory of Instruction as the Framework.
Unger, Melvin J.
Business Education Forum, v34 n5 p29-32 Feb 1980
A project was conducted to develop an instructional model for a course in basic marketing. Topics for the course were identified, a literature review was performed, and a strategy was developed. It was concluded that such a model would improve methods of teaching and curricular design. (CT)
Publication Type: Journal Articles; Reports - Research; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A