ERIC Number: EJ214187
Record Type: Journal
Publication Date: 1979
Reference Count: N/A
Using a Decision Model to Evaluate Newspaper Features Systematically.
Cobbey, Robin E.; McCombs, Maxwell E.
Journalism Quarterly, v56 n3 p469-76 Fall 1979
Tells how data from readership surveys have been combined to create a decision model that provides newspaper editors with a systematic procedure for evaluating standard newspaper features; reports on a study that examined one set of subjective decisions a researcher is faced with when using the decision model. (GT)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A