ERIC Number: EJ211368
Record Type: Journal
Publication Date: 1979-Sep
Reference Count: N/A
Pop Goes the Poster! Tips for Effective Poster Design.
Helmken, Charles M.
CASE Currents, v5 n8 p12-15 Sep 1979
Posters' power in academic advertising to persuade and inform is successful when message and graphics are combined. Design principles and techniques are identified: symbolism, symbiosis, substitution, sequence, scale, silhouette, script, spectrum, and simplicity. Designers should avoid: typographic fog, color confusion, excessive elements, and poor placement. (MLW)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A