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ERIC Number: EJ211211
Record Type: Journal
Publication Date: 1979
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The French in American Television Commercials, Part Two: As French as Smokey the Bear and Uncle Sam.
Pinet, Christopher
Contemporary French Civilization, v3 n3 p353-68 Spr 1979
Demonstrates how television and radio commercials for French products capitalize on American and French cultural stereotypes. (AM)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A