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ERIC Number: EJ210867
Record Type: Journal
Publication Date: 1979
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Using Analogy to Teach Idea Generation in Advertising.
Marra, J. L.
Communication: Journalism Education Today (C: JET), v13 n1 p2-5 Fall 1979
Describes five teaching units designed to broaden students' understanding of the many ways in which things may be seen, to teach about analogies, and to teach the use of analogies in generating ideas in advertising. (GT)
Publication Type: Journal Articles; Guides - Classroom - Teacher
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A