ERIC Number: EJ210721
Record Type: Journal
Publication Date: 1979
Message Impact: What Percentage is Nonverbal?
Hegstrom, Timothy G.
Western Journal of Speech Communication, v43 n2 p134-42 Spr 1979
Reconsiders Mehrabian's formula for message impact using the all-channel condition as the criterion variable and the verbal, vocal, and facial channels as predictor variables. Regression equations for each of four messages were quite different from Mehrabian's formula and from each other, indicating a "contextual" rather than "additive" model. (JMF)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A