ERIC Number: EJ210390
Record Type: Journal
Publication Date: 1979-Sep
Reference Count: N/A
Role Perceptions in Adolescent Consumer Learning.
Moore, Roy L.; Moschis, George P.
Home Economics Research Journal, v8 n1 p66-74 Sep 1979
Adolescent consumer role perceptions were explored among 359 sixth- through twelfth-grade public school students. Results tend to support the notion that middle-school adolescents are generally experiencing the anticipatory stage and high school students are primarily at the formal stage of consumer role acquisition. (JH)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A