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ERIC Number: EJ207948
Record Type: Journal
Publication Date: 1979
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Effects of Televised Political Ads in the 1975 Chicago Mayoral Election.
Mulder, Ronald
Journalism Quarterly, v56 n2 p336-40 Sum 1979
Reports that all indices of political change tested were found to correlate significantly with exposure to televised political advertisements in the 1975 Chicago mayoral campaign. Notes that the correlations were not significantly different among voters with high, medium, and low levels of political involvement. (GT)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A