ERIC Number: EJ207940
Record Type: Journal
Publication Date: 1979
Reference Count: N/A
TV Beauty Ads and Role Expectations of Adolescent Female Viewers.
Tan, Alexis S.
Journalism Quarterly, v56 n2 p283-88 Sum 1979
A study of the responses of 56 high school girls shows the cultivation effects of television beauty-related commercials on the girls' perceptions of the importance of sex appeal, youth, and beauty to women in four different roles. (GT)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A