ERIC Number: EJ207808
Record Type: Journal
Publication Date: 1978
Reference Count: N/A
Candidate Valence as a Predictor of Voter Preference.
Andersen, Peter A.; Kibler, Robert J.
Human Communication Research, v5 n1 p4-14 Fall 1978
Studies the effects of source valence, including source credibility, attraction, and homophyly, on voter preference in a Florida Democratic primary election campaign. Indicates that attitude homophyly is an excellent predictor of voter preference. (JMF)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A