NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
ERIC Number: EJ204714
Record Type: Journal
Publication Date: 1979
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
How Presence of Award-Winning Ads Affects Viewer Perception and Recall.
Balon, Robert E.; And Others
Journalism Quarterly, v56 n1 p134-40 Spr 1979
Reports that the insertion of award-winning commercials in a television newscast as opposed to day-to-day commercials had virtually no effect on recall of the newscast, evaluation of the newscast, or credibility of the newscast itself. (Author/GT)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A