ERIC Number: EJ204412
Record Type: Journal
Publication Date: 1978
Reference Count: N/A
Talking, Television, and Voter Indecision.
Lucas, William A.; Adams, William C.
Journal of Communication, v28 n4 p120-31 Fall 1978
A study of undecided voters in the 1976 political campaign indicates that they were neither inattentive nor apathetic. Only two characteristics distinguished decided from undecided voters: frequency of discussing the candidates and viewing national network television news. (JMF)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A