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ERIC Number: EJ201139
Record Type: Journal
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Television Viewer Response to Repeat Program Scheduling.
Sparkes, Vernone
Journalism Quarterly, v55 n4 p779-81 Win 1978
A survey of cable television subscribers suggests that Public Broadcasting System programing benefits from repeat scheduling since regardless of which time a show might be dropped from the schedule about 23 percent of the audience would be lost, compared to a 12.2 percent audience loss for commercial entertainment programs. (GT)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A