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ERIC Number: EJ201127
Record Type: Journal
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
How Source Affects Response to Public Service Advertising.
Lynn, Jerry R.; And Others
Journalism Quarterly, v55 n4 p716-20 Win 1978
Reports that public service advertising attributed to the Advertising Council elicited higher message ratings than did public service advertising attributed to a commercial source, a noncommercial source, or no source; however, it produced the lowest behavioral responses. (GT)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A