ERIC Number: EJ201010
Record Type: Journal
Publication Date: 1978-Nov
Reference Count: N/A
The Agenda-Setting Function of the First Ford-Carter Debate.
Swanson, Linda L.; Swanson, David L.
Communication Monographs, v45 n4 p347-53 Nov 1978
An agenda-setting effect of the first Ford-Carter debate on college student viewers is demonstrated. Subjects who viewed the debate seem to have effected a synthesis between their personal priorities and the relative weight accorded issues in the debate. (JMF)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A