ERIC Number: EJ200977
Record Type: Journal
Publication Date: 1978
Reference Count: N/A
Fighting Fire with Fire: Establishment of a Rumor Control Center.
Eich, Ritch K.; Weinberg, Sanford B.
Communication Quarterly, v26 n3 p26-31 Sum 1978
Explores the rationale for the creation of the rumor control center and identifies the few valuable models found in the literature. Examines the usefulness of the center as an additional channel of communication and considers the desirability of using such a mechanism. Suggests an approach to teaching rumor control. (JMF)
Publication Type: Journal Articles; Information Analyses
Education Level: N/A
Authoring Institution: N/A