ERIC Number: EJ200729
Record Type: Journal
Publication Date: 1978-Nov
Reference Count: N/A
Polarizing Effects of Social Comparison.
Myers, David G.
Journal of Experimental Social Psychology, v14 n6 p554-63 Nov 1978
Two experiments are reported in which people who were merely exposed to others' responses tended not to conform to the average observed response but to exceed it, and to differentiate themselves from others toward the extreme that reflected the group ideal. (Author)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A