ERIC Number: EJ200623
Record Type: Journal
Publication Date: 1978-Oct
Reference Count: N/A
Cross-National Diffusion: The Effects of Canadian TV on Rural Minnesota Viewers.
Payne, David E.
American Sociological Review, v43 n5 p740-56 Oct 1978
This paper reports an empirical test of the effect of cross-national television on viewers' attitudes and cognition. Findings indicate that cognitive effects were stronger than attitudinal effects, and cognitive and attitudinal effects toward the sending country were stronger than toward the receiving country. (Author/EB)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Canada; Minnesota