ERIC Number: EJ198272
Record Type: Journal
Publication Date: 1979
Reference Count: N/A
Pricing Policy and the College Choice Process.
Chapman, Randall G.
Research in Higher Education, v10 n1 p37-57 1979
A marketing management paradigm for academe is discussed along with aspects of the pricing policy process. The two most important factors affecting the college choice process are shown to be college quality and price-related considerations. Implications for marketing are discussed. (Author/LBH)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A