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ERIC Number: EJ197764
Record Type: Journal
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Impact of Follow-up Mailings on Return Rates in Surveys of Six Different Elite Groups.
Ryan, Michael
Journalism Quarterly, v55 n3 p579-81 Fall 1978
Reports that follow-up mailings are generally worth the time and money in communications surveys of elite groups, that they are essential in studies in which the return rate for the first mailing is quite low, and that they can sometimes make the difference between a worthwhile and a worthless study. (GW)
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A