ERIC Number: EJ197751
Record Type: Journal
Publication Date: 1978
Reference Count: N/A
Diffusion of Mass Media Messages among Brazilian Farmers.
Schneider, Ivo A.; Fett, John H.
Journalism Quarterly, v55 n3 p494-500 Fall 1978
Reports on a study designed to discover the nature of the flow of messages about recommended agricultural practices first introduced through the mass media in a developing country, and to explore the role opinion leaders plan in the process. (GW)
Publication Type: Journal Articles
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Brazil