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ERIC Number: EJ190216
Record Type: Journal
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Media Interaction.
Nordlund, Jan-Erik
Communication Research--An International Quarterly, v5 n2 p150-75 Apr 1978, Apr78
Defines and operationalizes the concept of media interaction, which implies that the audience member experiences "interaction" with, and in many cases identifies with, persons in the media content. Presents a model of media interaction and the results of surveys conducted to explore hypotheses derived form the model. (JMF)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Sweden