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ERIC Number: EJ189216
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Two Approaches to the Identification and Measurement of Public Radio Audiences; Locating Unique Subgroups
Williams, Wenmouth, Jr.
Journal of Broadcasting, 21, 4, 401-12, F 77
Assesses the validity of two test samples possibly useful to the public radio station manager for determining program preferences. Results suggest that economic, valid sampling techniques can be developed, which should focus on more accessible and economic techniques than random sampling. (JEG)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A