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ERIC Number: EJ189215
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Comparison of Mail and Telephone Methods of Studying Media Contactors
McGuire, Bernadette; LeRoy, David J.
Journal of Broadcasting, 21, 4, 391-9, F 77
A reliable description of the person who writes media letters to newspapers and broadcast stations can be compiled from a combination of telephone and mail data less expensively than attempting to locate these letter writers through a random sample. (Author/JEG)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A