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ERIC Number: EJ189122
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Portrayal of Men and Women in American Television Commercials
McArthur, Leslie Zebrowitz; Resko, Beth Gabrielle
Journal of Social Psychology, 97, 209-20, 75
The characteristics of adult male and female models in randomly selected television commercials were systematically coded and several significant sex differences were discovered. These sex differences are discussed in the context of research which suggests that peoples' sex-role behaviors and attitudes may be influenced by televised models. (Author/VT)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A