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ERIC Number: EJ188387
Record Type: Journal
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Commercial Marketing Techniques in Continuing Education
Fram, Eugene H.; Clarcq, Jack R.
Lifelong Learning: The Adult Years, 2, 1, 16-9,26, Sep 78
Stating that continuing education administrators and faculty must change their curricula to meet the needs of students and employers, the authors present for curriculum planners what they call a "cybernetic model," which uses a marketing approach. As an illustration they describe a management education case study. (MF)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New York (Rochester)