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ERIC Number: EJ184685
Record Type: Journal
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Mother vs. Commercial
Prsad, V. Kanti
Journal of Communication, 28, 1, 91-6, W 78
Investigates the short-term consequences of discrepant information between the commercial message and the parent's evaluation of the product advertised and concludes that all forms of counter-influence fail when a product is made to appear highly attractive. (MH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A