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ERIC Number: EJ184637
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
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The Role of Biased Scanning in Counterattitudinal Advocacy
Cunningham, John D.; Collins, Barry E.
Social Behavior and Personality, 5, 2, 263-70, 77
Experiments tested biased-scanning hypothesis that high financial inducement leads to greater cognitive contact with counterattitudinal arguments and thus to greater attitude change. No differences in biased scanning or attitude change were observed as a function of financial inducement. Results were interpreted in framework of reactance and self-immunization to persuasion. (Author)
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