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ERIC Number: EJ183875
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
A Multidimensional Measure of Children's Identification with Television Characters
Reeves, Byron; Miller, M. Mark
Journal of Broadcasting, 22, 1, 71-86, W 78
Multidimensional scaling is used to quantify the relative appeal of television characters as behavior models for children. (Author/STS)
Publication Type: N/A
Education Level: N/A
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Sponsor: N/A
Authoring Institution: N/A