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ERIC Number: EJ183846
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Cable TV and Viewer Selectivity
Jeffres, Leo W.
Journal of Broadcasting, 22, 2, 167-77, Spr 78
This article discusses how the pattern of motives that people have for watching television is affected when cable television greatly expands available content. (Author/STS)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A