NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
ERIC Number: EJ183821
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Maintaining Archives for the History of Advertising
Pollay, Richard W.
Special Libraries, 69, 4, 145-54, Apr 78
The academic treatment of advertising records is sparse for a number of reasons, not the least of which is lack of detailed, organized, and accessible records. Discussion of the types of records deserving retention, their organization, and the terms and conditions of access provides a model for records retention. (Author)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A