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ERIC Number: EJ183135
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Defining Publics in Public Relations: The Case of a Suburban Hospital
Grunig, James E.
Journalism Quarterly, 55, 1, 109-18,124, Spr 78
Offers a behavioral definition of a public, demonstrates how the definition can be used by public relations practitioners in researching and analyzing their publics, and reports on a formulative study of a suburban hospital that can serve as a model for public relations practitioners who wish to do similar research. (Author/GW)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A