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ERIC Number: EJ183088
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Instructional Practices: "Three Buys"--A Simulation for Teaching Persuasive Campaigns
Larson, Charles U.
Communication Education, 27, 1, 60-2, Jan 78
Offers an assignment which heightens student awareness of media effects and appropriateness through the simulation experience of planning and executing a persuasive campaign using print, audio and audio-visual media. (MH)
Publication Type: N/A
Education Level: N/A
Audience: Practitioners
Language: N/A
Sponsor: N/A
Authoring Institution: N/A