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ERIC Number: EJ181810
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0271-0560
Marketing: A Synthesis of Institutional Soul-Searching and Aggressiveness
Barton, David W., Jr.; Treadwell, David R., Jr.
New Directions for Higher Education, n21 p77-84 1978
Questions that institutional leaders can ask themselves about practices and goals are presented, including those dealing with the president's role, admissions director selection, recruiting strategy, marketing techniques, communication, evaluation methods, and retention. (LBH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A