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ERIC Number: EJ181805
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0271-0560
Identifying and Expanding the Desirable Student Pool
Mudie, Herbert C.
New Directions for Higher Education, n21 p7-22 1978
Successfully recruiting new students must begin with market research, which needs to begin with an examination of the characteristics of an institution's current students, demographic and geographic as well as academic. The roles of alumni, teachers, publications, no-shows, direct mail, guidance counselors, other students, and employees are discussed. (Author/LBH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
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Sponsor: N/A
Authoring Institution: N/A