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ERIC Number: EJ181804
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0271-0560
EISSN: N/A
The Role of Academic Programs in Institutional Marketing
Brown, John Anthony
New Directions for Higher Education, n21 p1-6 1978
Too many college presidents do not realize that interpreting and promoting the college program are as important as rethinking its content or structure, suggests one president. The academic program is part of the appeal of any college and should be explained to potential students. (LBH)
Descriptors: Administrator Role, College Choice, Higher Education, Institutional Characteristics, Marketing, Presidents, Publicize, School Holding Power, Student Recruitment
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A