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ERIC Number: EJ181789
Record Type: Journal
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Traduire la parole publicitaire (Translating Commericals)
Tatilon, Claude
Linguistique, 14, 1, 75-87, 78
Gives standards for judging the translation of advertisements. The examples are French to English as well as English to French. Emphasizes readability, memorizability, and puns. (MLA)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A