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ERIC Number: EJ181373
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Advertising as a Positive Force
Peebles, Dean; Ryan, John
Journal of Advertising, 7, 2, 48-52,7, Spr 78
Presents an alternative (to government regulation of advertising) that would establish the advertising profession on the side of the government and the consumer in efforts to correct advertising abuses. (RL)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A