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ERIC Number: EJ181372
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Promotional Perspectives of Reference Group Influence: Advertising Implications
Lessig, V. Parker; Park, C. Whan
Journal of Advertising, 7, 2, 41-7, Spr 78
Examines the role of reference groups and promotional appeals in satisfying consumer motivations. Emphasizes three motivational reference group functions: informational, utilitarian, and value-expressive. (RL)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A