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ERIC Number: EJ181370
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Advertising of Fees and Services: A Study of Contrasts Between, and Similarities Among, Professional Groups
Darling, John; Hackett, Donald
Journal of Advertising, 7, 2, 23-34, Spr 78
Focuses on the attitudes held by accountants, attorneys, dentists, and physicians regarding advertising. Concludes that all four groups have negative perceptions about advertising, but that accountants and attorneys are more positive toward the potential role that advertising could play in their professions. (RL)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A