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ERIC Number: EJ181368
Record Type: Journal
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Working Wives: Their General Television Viewing and Magazine Readership Behavior
Sosanie, Arlene; Szybillo, George
Journal of Advertising, 7, 2, 5-13, Spr 78
Advertisers should note that married working women tend to read more magazines and watch less television than married non-working women. (RL)
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Sponsor: N/A
Authoring Institution: N/A