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ERIC Number: EJ179076
Record Type: Journal
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
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Scales for the Measurement of Homophily with Public Figures
Anderson, Peter A.; Todd de Mancillas, William R.
Southern Speech Communication Journal, 43, 2, 169-79, W 78
Contends that subjective or perceived homophily is more important than objective homophily in determining communication outcomes since it is communicator perceptions that influence communicator behavior. (MH)
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A