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ERIC Number: EJ179074
Record Type: Journal
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Social Influence as a Function of Communicator and Message Type
Scott, Michael D.; Hurt, H. Thomas
Southern Speech Communication Journal, 43, 2, 146-61, W 78
Investigates four directional hypotheses pertaining to the interactive effects of communicator and message type on attitude change and terminal perceptions of the communicator. (MH)
Publication Type: N/A
Education Level: N/A
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Language: N/A
Sponsor: N/A
Authoring Institution: N/A