NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
ERIC Number: EJ178179
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Children's Viewing of Television and Recognition Memory of Commercials
Zuckerman, Paul; And Others
Child Development, 49, 1, 96-104, Mar 78
Videotapes of elementary school children watching a standard 15-minute television presentation were analyzed for attention to television, viewing patterns, and alternate activities. Recognition memory of auditory and visual content of the commercials and of the products was tested. Children's behavior during the program and during the commercials was compared. (Author/JMB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A