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ERIC Number: EJ177902
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
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Seven Wrong Reasons
Luce, Priscilla M.; Martineau, Allen L.
AGB Reports, 20, 2, 45-7, Mar/Apr 78
Guidelines for planning a fund-raising drive are offered, focusing on things not to do and rationales not to consider. Reasons to avoid include: "our constituency is confused;""to attract major prospects;""to get volunteers;""we are in a crisis situation;""our centennial is coming up;""rivals are having campaigns;" and "it's time." (Author/LBH)
Publication Type: N/A
Education Level: N/A
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