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ERIC Number: EJ177450
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Dogmatism, Need for Social Approval and the Resistance to Persuasion
Adams, W. Clifton; Beatty, Michael J.
Communication Monographs, 44, 4, 321-5, Nov 77
Tests whether either of two antecedent variables, dogmatism and need for social approval, affect the relationship between message strategy and resistance to persuasion. (MH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A