NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
ERIC Number: EJ177444
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Improbable Claiming
Blythin, Evan
Western Journal of Speech Communication, 41, 4, 260-5, F 77
Outlines the general and specific approaches used by a group of researchers attempting to determine whether or not various adult-oriented, entertainment advertisements in a Las Vegas tourist publication constitute deceptive advertising practices. Discusses overall study results and suggests possible areas of review. (MH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A