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ERIC Number: EJ176032
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0194-3081
Planning PR for a Community-Based Program
Keim, William A.
New Directions for Community Colleges, n20 p19-25 Win 77
An essential for public relations is a combination of marketing techniques and an understanding of the community in its social, economic, political, and geographic aspects. Reaching disadvantaged clientele requires the use of community agencies and development of specialized programs. (RT)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
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