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ERIC Number: EJ176031
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0194-3081
Public Relations: Concepts, Authority, Control
Wygal, Benjamin R.
New Directions for Community Colleges, n20 p11-18 Win 77
A three-fold approach to public relations is needed: (1) dissemination in which an accurate image of the college is developed; (2) organization that stems directly from the president's office; and (3) control, defined as careful attention to operation and coordination with overall authority retained by the chief executive. (RT)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A