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ERIC Number: EJ175424
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Agenda-Setting with Local and National Issues
Palmgreen, Philip; Clarke, Peter
Communication Research-An Internat'l Quarterly, 4, 4, 435-52, Oct 77
Analyzes factors influencing market shares such as program characteristics, station characteristics, and market characteristics, and concludes that station characteristics are dominant factors in explaining variations in program ratings and the frequency assigned is the dominant station characteristic. (MH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A